In the light of a recent survey showing
that 28% of parents would not let their daughters
become chalet girls, Natives wonders for the future
of the industry.
'Fly-on-the-wall' documentaries and articles
in the press (such as last week's Daily Mail 'Sex
and Chalet Girls' feature) have not helped the reputation
of workers and have made it more difficult for operators
to attract enough girls from well-bred backgrounds.
One parent was reported to have said, 'There
is no way I would let a daughter of mine stay in a
ski resort without supervision.'
Natives learns that one medium-sized company
plans to tackle this problem by employing 'minders'
in the hope that this will reassure parents.
The older and more responsible minders will work with
younger girls and accompany them on any après-ski
events, making sure they meet their 10pm curfew.
They would also ski with them in the day, making sure
they stay mainly on green and blue runs.
An unnamed source told Natives they expect
the new scheme to be a great success: 'Our costs
will increase of course, but we should save that in
money previously spent on flying pregnant staff home.'
